MAZDA – JINBA ITTAI
HORSE AND RIDER, CAR AND DRIVER
Every Mazda we create is designed around one thing, you. Each car isn’t just engineered to move you
literally, but to do so emotionally. We call this Jinba Ittai, meaning a sense of oneness between car and
driver. Inspired by Japanese tradition it symbolises the oneness between horse and rider, something
entirely natural, like a true extension of your being that brings pure driving pleasure.
EDWARDS MAZDA – DRIVE TOGETHER
ENGINEERING TO A FEELING
When you drive a Mazda, you never drive alone. That’s why we design every car we make not only
for how it reacts to the road, but how you react to it. Every element, from the elegantly refined
interior, to the revolutionary Skyactiv Technology and Kodo: Soul of Motion design is engineered
around the feeling it brings you. It’s this dedication, and our promise, to delivering the purest
driving pleasure, that means we’ll always Drive Together.